Your Best Friend branding opportunity

Laine

Hey all! We've got an opportunity from Your Best Friend for you to get involved with!

Here's a bit about them:

We know that young women and girls often seek help from each other and online, not from traditional services.

Your Best Friend will empower young women with the knowledge and confidence to spot abuse in relationships and support their friends. Experts from 11 charity and digital organisations have come together with experts by experience - young women and girls - to co-create the materials they wish they had, and place them where they are, online and offline.

What we need from you:
It would be great if you could choose your favourite branding theme from the options below! These are just ideas everything is really flexible if you have any other things in mind (And if you're comfortable you could share a bit about why you chose that one, and any thoughts or opinions around it, or the colour scheme ect)

Here's the link: https://www.canva.com/design/DAEZrdKbs70/V2xkf5J7hHeqM74tqkkfRw/view?utm_content=DAEZrdKbs70&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink
(Alternatively I've also included the images and descriptions below!)

Concept 01(Helping Hand)

- A helping hand is based on the notion of reaching out for help
- A healthy support system
- A helping hand to guide and support through your hardships
Description: Various images, one with arms wrapping around a heart. Hands intertwining. Arms forming a heart. Several people of different ethnicities holding hands with a heart in the middle.

Concept 02(Illustrative)

- Strong imagery with a soft approach
- Visuals that represent strength and a strong support system
Description: Various images, one with a group of women hugging. A woman putting her hand up which reads (stop gender violence). A woman's reflection hugging her. A woman speaking with the words (Use your voice). Two girls hugging. A woman with hands on her face that reads(We won't be silenced). One of 3 women that reads (Speak up)

Concept 03(Help-Line)

- Simple yet comforting imagery
- Can be translated to any chosen design
- Not overwhelming or intimidating
Description: Various images of drawn people hugging, one with two faces side by side.

The brilliant designer @RaeLBN might pop in to ask further questions

Anch0r33

Concept 01(Helping Hand)

I'm a fan of option 1. I like the softer colours and think they are quite relaxing. The colour scheme is bold enough to stand out although the blue text on the yellow background may not be ideal! It might just be because it's small on my phone but I was struggling a little with it.

Emma_

@Eleanor @GreenTea @Dancer I wondered if any of you had any thoughts on why you prefered concept 2 the most?

No pressure, just intrigued

Dancer

Concept 02(Illustrative)

I prefer concept 2 the most because the visuals are great at representing a strong support system which is something important that women really need and there are also the small texts on the image to explain what they represent. Although concept 3 is good because it is not intimidating, I would prefer something that has small explanations of what the images mean. Although concept 1 is good because it represents a support system I just personally loved concept 2 the most.

Eleanor

Concept 02(Illustrative)

I like Concept 2 because they're powerful and you can tell from looking at the images that it's about women helping women. These images are also a little more abstract but you can still tell what they're about so they hook you in but not so far you've got to prize out the meaning. I do like Concept 1 too but I think when I look at some of the images they remind me of sort of BLM type images. For me Concept 3 could have too many interpretations - for example, when I look at it, it makes me think of mother-daughter relationships.

Those are just my two cents, but I think they're all wonderful!

Emma_

Nice! Thanks @Eleanor , @Dancer and @Anch0r33 for contributing, your thoughts on these will be really helpful going forward!

Emma_

Just wondering if anyone else has any views on these. We're looking to send feedback over to the rest of the team on Monday so do pop any thoughts or ideas below

GreenTea

Concept 02(Illustrative)

Apologies, I've been working all week so come on as and when.
Idk really, I was just attracted most to concept 2. Like I looked at the other ones and just kept going back to it. The images are clear and show strength and are powerful

coc0mac

Concept 02(Illustrative)

I like 2 the most! I think I slightly prefer the colours of 1, but the concept behind 2 is more empowering. The illustrations show so much strength, power, better together kinda vibes. The first illustrations are a bit more 'soft' I feel!

lovemimoon

Concept 02(Illustrative)

Love 2 the most!

The illustrations in 2 is very straightforward and shows what the brand is about.

I like 1 and 3 as well but 2 shows variety within the brand. I can look at 1 and 3, and see that it's a support system but I feel like 2 is more empowering. Shows strength, love and support within the brand yet empowers us to speak about it. It screams 'this is a safe space and we want you to speak up and speak loud about.'