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Gillette's new ad

MikeMike Screen addict ๐ŸŽฎLondonPosts: 2,916 Community Manager
I assume most people have at least heard about this - what do people think of the short film Gillette released?



It's been very controversial, particularly among their main consumers (check out the amount of dislikes). Keen to hear how people feel about the film and also to hear any ideas about 'what it means to be a man'. :)
All behaviour is a need trying to be met.
ItaliaKathleen07Lucy307

Comments

  • ArianaAriana Posts: 193 Boards Initiate
    I think this is really interesting.

    On the one hand, I'm a woman, and I can only see it as a good thing that men help us to discourage the sexual harassment of women. Like I really admire the heforshe movement for the same reason. It's hard for women to stand up against this sort of behaviour if men aren't willing to play their own part in helping to protect their daughters, their sisters, their mothers, their wives, their girlfriends, and their friends from having to endure sexual harassment as a societal norm.

    But on the other hand, I'm not so sure that preventing men and boys from behaving in a "masculine" way is necessarily the way to do it. I don't see much harm in boys (or girls for that matter) play fighting as long as things don't get out of hand. I don't think there's anything wrong with men wanting to look and appear manly if they choose, just so long as it's not at the expense of women's dignity and doesn't involve treating women like nothing more than sexual objects. I also think that given their target audience for their product, implying that masculine traits are somehow "bad" or "wrong" probably wasn't the cleverest advertising tactic. But they're no doubt going to find that out very soon...

    So I am pleased to see an advert that does clearly state that the sexual harassment of women is not okay and that men ought to be playing a role in trying to prevent it and in moderating their own behaviour. But I don't see why that has to be at the expense of other expressions of masculinity. Masculinity doesn't just have to be about objectifying women, there can be far more to it than that.
    Kathleen07Aidan
  • AidanAidan Clever idiot Posts: 2,634 Boards Champion
    edited January 2019
    Musculinity isn't anything to do with sexual harassment, so I'm not surprised that many people have felt part of their identity has been attacked with this connection.

    I think another part of the negative reception is that it's just another example of social/political messages swamping the mainstream media. Fake news, being 'woke', politics is inescapable and people are obviously fed up of it by now.

    I think it tried to take an approach of sticking up for other people, but really this isn't something that doesn't occur to people and it could come across like we're being talked down to and treated like we're stupid. A positive message, just condescending, and irrelevant as far as razor brands are concerned especially since womens' razors are more expensive than, but exactly the same as a mens' besides a little pink plastic.

    Sexual harassment is bad. Is it a razor manufacturers' place to use it as a tool to try to attack masculinity and, ultimately, make money? No.ย 
    "Do, or do not, there is no try" <(โ€ข.โ€ข)>ย  ย  ย  ย  ย  ย  ย ย 
    LaineMillie2787JellyelephantKathleen07
  • ShaunieShaunie Iโ€™m alive but Iโ€™m dead England ๐Ÿ Posts: 11,270 An Original Mixlorian
    Mike said:
    I assume most people have at least heard about this - what do people think of the short film Gillette released?
    I havent heard about this or read about it before seeing this. ย 

    I dont really see what wrong with it. They are not saying this how every man/boy is. Or generalising males either. ย They even say โ€œsay the right thing thing, do the right thing, some already areโ€ย 

    some people do say โ€œ boys will be boysโ€ - to excuse bad behaviour.ย 

    & the video shows the good part of being masculine too.ย 

    But guess if females was put in a negative sort of way like this there would be backlash too. But still kinda confused as its not saying every male is the same so dont see how it is attackingย 
    ๐˜๐จ๐ฎ ๐ก๐š๐ฏ๐ž ๐ญ๐จ ๐ฌ๐ญ๐จ๐ฉ ๐๐จ๐ข๐ง๐  ๐ญ๐ก๐ข๐ง๐ ๐ฌ ๐ญ๐จ ๐ฆ๐š๐ค๐ž ๐จ๐ญ๐ก๐ž๐ซ ๐ฉ๐ž๐จ๐ฉ๐ฅ๐ž ๐ฅ๐ข๐ค๐ž ๐ฒ๐จ๐ฎ, ๐š๐ฌ ๐ฒ๐จ๐ฎ ๐ ๐จ ๐ญ๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐ฅ๐ข๐Ÿ๐ž ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐ž๐ง๐œ๐จ๐ฎ๐ง๐ญ๐ž๐ซ ๐ฉ๐ž๐จ๐ฉ๐ฅ๐ž ๐ฐ๐ก๐จ ๐๐จ๐งโ€™๐ญ ๐ฅ๐ข๐ค๐ž ๐ฒ๐จ๐ฎ. ๐๐ฎ๐ญ ๐ฒ๐จ๐ฎ ๐š๐ซ๐ž ๐ฌ๐ญ๐ข๐ฅ๐ฅ ๐ฅ๐ข๐ค๐ž๐š๐›๐ฅ๐ž ๐ญ๐จ ๐ญ๐ก๐ž ๐ฉ๐ž๐จ๐ฉ๐ฅ๐ž ๐ฐ๐ก๐จ ๐š๐ซ๐ž ๐ซ๐ข๐ ๐ก๐ญ ๐Ÿ๐จ๐ซ ๐ฒ๐จ๐ฎ. ๐’๐จ ๐›๐ž ๐ฎ๐ง๐š๐ฉ๐จ๐ฅ๐จ๐ ๐ž๐ญ๐ข๐œ๐š๐ฅ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ๐ซ๐ฌ๐ž๐ฅ๐Ÿ ๐š๐ง๐ ๐ญ๐ก๐ž ๐ซ๐ข๐ ๐ก๐ญ ๐ฉ๐ž๐จ๐ฉ๐ฅ๐ž ๐ฐ๐ข๐ฅ๐ฅ ๐ฌ๐ญ๐ข๐œ๐ค ๐š๐ซ๐จ๐ฎ๐ง๐. ๐Ÿ’•๐Ÿ’•
    ArianaKathleen07
  • AidanAidan Clever idiot Posts: 2,634 Boards Champion
    They even say โ€œsay the right thing thing, do the right thing,ย someย alreadyย areโ€

    When someone says 'some' in the context of a proportion, generally it's taken to mean 'fewer than half', seeing as in a case where it meant 'more than half' you'd say 'most' instead. To say 'most men do the wrong thing, so here buy our razors' is ridiculous.

    I still think it's been blown out of proportion though and given more attention than it's worth, it's just an advert.
    "Do, or do not, there is no try" <(โ€ข.โ€ข)>ย  ย  ย  ย  ย  ย  ย ย 
    Kathleen07
  • ShaunieShaunie Iโ€™m alive but Iโ€™m dead England ๐Ÿ Posts: 11,270 An Original Mixlorian
    edited January 2019
    And if you know youโ€™re not one of those - why would you feel like your maculinity is being attacked? It says the good about โ€˜masculinityโ€™ & if you know you show the good then surely youโ€™d know youโ€™re not one being attacked - if it only showed all the bad then Iโ€™d understand but I donโ€™t get why you feel your masculinity has been attacked.ย 
    ๐˜๐จ๐ฎ ๐ก๐š๐ฏ๐ž ๐ญ๐จ ๐ฌ๐ญ๐จ๐ฉ ๐๐จ๐ข๐ง๐  ๐ญ๐ก๐ข๐ง๐ ๐ฌ ๐ญ๐จ ๐ฆ๐š๐ค๐ž ๐จ๐ญ๐ก๐ž๐ซ ๐ฉ๐ž๐จ๐ฉ๐ฅ๐ž ๐ฅ๐ข๐ค๐ž ๐ฒ๐จ๐ฎ, ๐š๐ฌ ๐ฒ๐จ๐ฎ ๐ ๐จ ๐ญ๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐ฅ๐ข๐Ÿ๐ž ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐ž๐ง๐œ๐จ๐ฎ๐ง๐ญ๐ž๐ซ ๐ฉ๐ž๐จ๐ฉ๐ฅ๐ž ๐ฐ๐ก๐จ ๐๐จ๐งโ€™๐ญ ๐ฅ๐ข๐ค๐ž ๐ฒ๐จ๐ฎ. ๐๐ฎ๐ญ ๐ฒ๐จ๐ฎ ๐š๐ซ๐ž ๐ฌ๐ญ๐ข๐ฅ๐ฅ ๐ฅ๐ข๐ค๐ž๐š๐›๐ฅ๐ž ๐ญ๐จ ๐ญ๐ก๐ž ๐ฉ๐ž๐จ๐ฉ๐ฅ๐ž ๐ฐ๐ก๐จ ๐š๐ซ๐ž ๐ซ๐ข๐ ๐ก๐ญ ๐Ÿ๐จ๐ซ ๐ฒ๐จ๐ฎ. ๐’๐จ ๐›๐ž ๐ฎ๐ง๐š๐ฉ๐จ๐ฅ๐จ๐ ๐ž๐ญ๐ข๐œ๐š๐ฅ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ๐ซ๐ฌ๐ž๐ฅ๐Ÿ ๐š๐ง๐ ๐ญ๐ก๐ž ๐ซ๐ข๐ ๐ก๐ญ ๐ฉ๐ž๐จ๐ฉ๐ฅ๐ž ๐ฐ๐ข๐ฅ๐ฅ ๐ฌ๐ญ๐ข๐œ๐ค ๐š๐ซ๐จ๐ฎ๐ง๐. ๐Ÿ’•๐Ÿ’•
    Kathleen07
  • AidanAidan Clever idiot Posts: 2,634 Boards Champion
    Never said my masculinity is attacked, I don't care much about my lack of masculinity :joy:ย  but it isn't right for corporations to redefine people's identities, and utilise bullying and sexual harassment, just to sell a product.
    "Do, or do not, there is no try" <(โ€ข.โ€ข)>ย  ย  ย  ย  ย  ย  ย ย 
  • SkiveSkive No discipline. No morality. No respect. New ForestPosts: 15,156 Skive's The Limit
    Large corporation exploits legitimate social issues and uses intensity politics for profit.

    Don't be a bully, don't belittle colleagues and don't harass women - it's undeniable that these are good positive messages right? If you object to this advert you must be guilty of this type of behaviour? That's the argument.ย 

    You have to be very careful that a rejection of 'toxic masculinity' doesn't just end up being an attack on men and the things men do. When did identity politics go from promoting inclusion to promoting division?



    Yesterday is history
    Tomorrow is a mystery
    But today is a gift
    Thatโ€™s why itโ€™s call the present
    ShaunieAidan
  • ShaunieShaunie Iโ€™m alive but Iโ€™m dead England ๐Ÿ Posts: 11,270 An Original Mixlorian
    Aidan said:
    Never said my masculinity is attacked,ย 
    But you saidย 
    Aidan said
    to try to attack masculinity and, ultimately, make money? No.ย 
    Itโ€™s only attacking the men who sexually abuse and bully ect. Not all men.ย 

    ๐˜๐จ๐ฎ ๐ก๐š๐ฏ๐ž ๐ญ๐จ ๐ฌ๐ญ๐จ๐ฉ ๐๐จ๐ข๐ง๐  ๐ญ๐ก๐ข๐ง๐ ๐ฌ ๐ญ๐จ ๐ฆ๐š๐ค๐ž ๐จ๐ญ๐ก๐ž๐ซ ๐ฉ๐ž๐จ๐ฉ๐ฅ๐ž ๐ฅ๐ข๐ค๐ž ๐ฒ๐จ๐ฎ, ๐š๐ฌ ๐ฒ๐จ๐ฎ ๐ ๐จ ๐ญ๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐ฅ๐ข๐Ÿ๐ž ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐ž๐ง๐œ๐จ๐ฎ๐ง๐ญ๐ž๐ซ ๐ฉ๐ž๐จ๐ฉ๐ฅ๐ž ๐ฐ๐ก๐จ ๐๐จ๐งโ€™๐ญ ๐ฅ๐ข๐ค๐ž ๐ฒ๐จ๐ฎ. ๐๐ฎ๐ญ ๐ฒ๐จ๐ฎ ๐š๐ซ๐ž ๐ฌ๐ญ๐ข๐ฅ๐ฅ ๐ฅ๐ข๐ค๐ž๐š๐›๐ฅ๐ž ๐ญ๐จ ๐ญ๐ก๐ž ๐ฉ๐ž๐จ๐ฉ๐ฅ๐ž ๐ฐ๐ก๐จ ๐š๐ซ๐ž ๐ซ๐ข๐ ๐ก๐ญ ๐Ÿ๐จ๐ซ ๐ฒ๐จ๐ฎ. ๐’๐จ ๐›๐ž ๐ฎ๐ง๐š๐ฉ๐จ๐ฅ๐จ๐ ๐ž๐ญ๐ข๐œ๐š๐ฅ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ๐ซ๐ฌ๐ž๐ฅ๐Ÿ ๐š๐ง๐ ๐ญ๐ก๐ž ๐ซ๐ข๐ ๐ก๐ญ ๐ฉ๐ž๐จ๐ฉ๐ฅ๐ž ๐ฐ๐ข๐ฅ๐ฅ ๐ฌ๐ญ๐ข๐œ๐ค ๐š๐ซ๐จ๐ฎ๐ง๐. ๐Ÿ’•๐Ÿ’•
    chubbydumpling
  • AidanAidan Clever idiot Posts: 2,634 Boards Champion
    edited January 2019
    I'm not that bothered by this ad alone, just the normalisation of social and identity politics in mainstream media. Stop telling me who I should be, what I should do.ย 

    It certainly doesn't attack my masculinity. I can't reasonable expect to be a one-man army against bullying, harassment etc. and that's good enough, because those are things I wouldn't ever stoop down to anyway. Buying a gilette razor isn't gonna make me feel like a better person.

    I by no means like the ad, it takes an ad that's funny or shows me something new that I like the look of to do that, but I'm not gonna be offended over it. I just understand why in the current climate it's received a poor reception.
    "Do, or do not, there is no try" <(โ€ข.โ€ข)>ย  ย  ย  ย  ย  ย  ย ย 
  • AzzimanAzziman The Mix convert Posts: 827 Part of The Mix Family
    Any time a company expresses a political idea, some people will like it and others won't. It doesn't matter whether it's a good message or not.
  • Lucy307Lucy307 UKPosts: 810 Part of The Mix Family
    I actually love the ad but find it pretty ironic that it's from a company who have, for decades, made stereotypical products - girls ones Pink and boys ones Blue and priced them all differently when they are all actually the same thing :joy:ย 
    Treat yourself as you would treat a good friend
    Aidan
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