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Gillette's new ad
JustV
Community Manager Posts: 5,602 Part of The Furniture
I assume most people have at least heard about this - what do people think of the short film Gillette released?
https://www.youtube.com/watch?v=koPmuEyP3a0&t=7s
It's been very controversial, particularly among their main consumers (check out the amount of dislikes). Keen to hear how people feel about the film and also to hear any ideas about 'what it means to be a man'.
https://www.youtube.com/watch?v=koPmuEyP3a0&t=7s
It's been very controversial, particularly among their main consumers (check out the amount of dislikes). Keen to hear how people feel about the film and also to hear any ideas about 'what it means to be a man'.
All behaviour is a need trying to be met.
The truth resists simplicity.
3
Comments
On the one hand, I'm a woman, and I can only see it as a good thing that men help us to discourage the sexual harassment of women. Like I really admire the heforshe movement for the same reason. It's hard for women to stand up against this sort of behaviour if men aren't willing to play their own part in helping to protect their daughters, their sisters, their mothers, their wives, their girlfriends, and their friends from having to endure sexual harassment as a societal norm.
But on the other hand, I'm not so sure that preventing men and boys from behaving in a "masculine" way is necessarily the way to do it. I don't see much harm in boys (or girls for that matter) play fighting as long as things don't get out of hand. I don't think there's anything wrong with men wanting to look and appear manly if they choose, just so long as it's not at the expense of women's dignity and doesn't involve treating women like nothing more than sexual objects. I also think that given their target audience for their product, implying that masculine traits are somehow "bad" or "wrong" probably wasn't the cleverest advertising tactic. But they're no doubt going to find that out very soon...
So I am pleased to see an advert that does clearly state that the sexual harassment of women is not okay and that men ought to be playing a role in trying to prevent it and in moderating their own behaviour. But I don't see why that has to be at the expense of other expressions of masculinity. Masculinity doesn't just have to be about objectifying women, there can be far more to it than that.
I dont really see what wrong with it. They are not saying this how every man/boy is. Or generalising males either. They even say “say the right thing thing, do the right thing, some already are”
some people do say “ boys will be boys” - to excuse bad behaviour.
& the video shows the good part of being masculine too.
But guess if females was put in a negative sort of way like this there would be backlash too. But still kinda confused as its not saying every male is the same so dont see how it is attacking
Don't be a bully, don't belittle colleagues and don't harass women - it's undeniable that these are good positive messages right? If you object to this advert you must be guilty of this type of behaviour? That's the argument.
You have to be very careful that a rejection of 'toxic masculinity' doesn't just end up being an attack on men and the things men do. When did identity politics go from promoting inclusion to promoting division?
It’s only attacking the men who sexually abuse and bully ect. Not all men.