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Brands - Help Me Out!
Former Member
Posts: 1,876,323 The Mix Honorary Guru
in We Need You
I'm doing a presentation on Product Management for Marketing. It's basically talking about brands, brand extensions etc.
One of the parts I'm doing involves explaining why people choose a certain brand and why they persist in buying that brand. So if I asked a few questions I'd be glad if you could reply.
1. What brand name products do you usually buy?
2. What makes you buy that brand?
3. Does price have anything to do with it? (e.g do you buy it because you believe by paying premium prices you get a better product?)
4. Does packaging have anything to do with it?
5. Say that one of your more favourite brand names brought out a new product. Would you buy that product because it has that brand on it? Would you have any expectations due to it having that brand?
6. Would you say that a well established brand product sets the standards for that product?
Thanks
One of the parts I'm doing involves explaining why people choose a certain brand and why they persist in buying that brand. So if I asked a few questions I'd be glad if you could reply.
1. What brand name products do you usually buy?
2. What makes you buy that brand?
3. Does price have anything to do with it? (e.g do you buy it because you believe by paying premium prices you get a better product?)
4. Does packaging have anything to do with it?
5. Say that one of your more favourite brand names brought out a new product. Would you buy that product because it has that brand on it? Would you have any expectations due to it having that brand?
6. Would you say that a well established brand product sets the standards for that product?
Thanks
0
Comments
It is the king of colas, tastes the best and has no cals
I don't care that it's not the cheapest, or that it's more expensive, I'd buy it regardless
Yeah, coz it looks the best on the shelf, also has had some cool people promoting pepsi.
I would buy it to try, even if it sounded a bit iffy because I trust pepsi to make goooood products. I would expect it to not be nasty, even if I didn't like it.
Yeah it does. Pepsi sets the standard for colas, look at coke bringing out their coke zero to try to make a non-girly, still good tasting, diet cola.
you are welcome. drink pepsi.
For instance I used to like McVitees Jaffa Cafes but don't any more - I actually prefer the taste of the cheapest ones they do in Asda, same with the Asda version of pot noodles
I'm also smart enough to be able to read labels and knowledgeable enough to know what it means and will buy according to what I see written, for instance was looking at certain fruit juices from expensive well known brands but when I read on the ingredients that had artificial sweeteners it put me off buying it.
A friend of mine is total opposite and 100% into labels for instance he really likes the Nissan 350z but said he wouldn't buy it because of the name..
I also remember a time he was going for a really expensive packet of Salt - like 4 times the average price and when I looked at the chemical composition recognised most of it wasn't even real salt.
I'll drink something like coke or pepsi not for the brand but because I prefer the taste to most other cola's but not afraid to try other brands at least once.
However .. when it's a matter of safety I will go for a well known and trusted Brand .. for instance I just spent a small fortune on Michelin Tyres for my car when I could have got other less well known brands a lot cheaper.
Brands I buy - Puma trainers, they're really comfortable.
Body Shop make-up, because I like the range, I like trying make-up in the store and I like using the discount card they give you.
Ben & Jerry's ice-cream - it's divine.
Cadbury's hot chocolate - you can't beat it
Green & Blacks - it's really rich and it's organic - yum.
I'd probably buy something new from cadburys - I'd have an expectation that it would taste really good.
Yes you can, with Twinings Hot Chocolate, its about 65% actual chocolate and kicks ass.
and cheers for your replies guys, much appreciated!
Food I try to go Fairtrade, although I refuse to buy Nestlé's Fairtrade mark products. As far as many products are concerned, I try to be as ethical as possible.
Cosmetics, I don't usually buy.
Shampoo/soaps ect - Green People and Lush
Feminine hygene - I buy biodegradable pads
Clothing - Charity shops baby! I hate clothes shopping
Household cleaners - Soda crystals... The only washing up liquid I'll buy is Faith in Nature
2. What makes you buy that brand?
The ethics behind them. For example, if you buy a product sourced from a developing country, or a product which has an ingredient like cocoa in it then unless it has the Fairtrade mark, it is very likely that exploitation (to the degree of slavery in the case of Nestlé, as alleged by the NI) took place to make that product. If you give to that company then you are encouraging and becoming a part of that exploitation.
As for other products, mainly environmental factors and issues surrounding animal cruelty.
3. Does price have anything to do with it? (e.g do you buy it because you believe by paying premium prices you get a better product?)
No because I don't consume a lot and always go for quality products.
4. Does packaging have anything to do with it?
No, but I do try to buy products with less packaging.
5. Say that one of your more favourite brand names brought out a new product. Would you buy that product because it has that brand on it? Would you have any expectations due to it having that brand?
Yes, if I needed the product.
6. Would you say that a well established brand product sets the standards for that product?
Well ethically, yes.
HBO dvds, converse trainers
2. What makes you buy that brand?
Quality of the products, Rocky wore converse when training
3. Does price have anything to do with it? (e.g do you buy it because you believe by paying premium prices you get a better product?)
The cheaper the better - I'd always look for a cheaper way to buy some HBO sets, or consider a converse rip off - long as it's close enough.
4. Does packaging have anything to do with it?
The less the better - I want the item in the end, not the box. So I'd say I'd spend no time considering the packing.
5. Say that one of your more favourite brand names brought out a new product. Would you buy that product because it has that brand on it? Would you have any expectations due to it having that brand?
Only an expectation of quality - and if it didn't measure up I'd be reconsider the value of the products more closely in the future.
6. Would you say that a well established brand product sets the standards for that product?
No, I'd say a quality product establishes an expectation for that particular brand - but not for the market as a whole - production is too broad, some knock offs are so cheap, markets are so wide I don't think brands have a significant influence on the other similar products around them.
Done.
2. What makes you buy that brand? They have the absolute best green tea there is on the market.
3. Does price have anything to do with it? (e.g do you buy it because you believe by paying premium prices you get a better product?) Somewhat, they sell those 23.5 fl. oz. cans for 99 cents, which is awesome.
4. Does packaging have anything to do with it? No, but it does have a really cool package.
5. Say that one of your more favourite brand names brought out a new product. Would you buy that product because it has that brand on it? Would you have any expectations due to it having that brand? Yes, and I would expect it to me good.
6. Would you say that a well established brand product sets the standards for that product? Sometimes, although I'm not really found of the Lipton green teas.
#If I am buying shirts then the Duffer stuff
2. What makes you buy that brand?
#Because it fits well and is a nice material, I'm quite funny with the clothes I buy.
3. Does price have anything to do with it? (e.g do you buy it because you believe by paying premium prices you get a better product?)
#I'd much prefer it if they were cheaper, I resent paying about £50 a shirt, reason for buying is above.
4. Does packaging have anything to do with it?
#No
5. Say that one of your more favourite brand names brought out a new product. Would you buy that product because it has that brand on it? Would you have any expectations due to it having that brand?
#If your a fan of that brand and your happy with it then I guess you'd expect it to be as good as the other things that brand name has out, but no I wouldn't but it just because of the name.
6. Would you say that a well established brand product sets the standards for that product?
#Yes