If you need urgent support, call 999 or go to your nearest A&E. To contact our Crisis Messenger (open 24/7) text THEMIX to 85258.
TV Product Placement
Former Member
Posts: 1,876,323 The Mix Honorary Guru
http://www.bbc.co.uk/news/magazine-12449502
The rules about product placement on UK television are changing, with commercial channels now allowed to feature placed products in programmes in exchange for sponsorship. Companies selling gambling services, baby food, alcohol and high salt/fat foods won't be allowed to place their products in programmes, and they won't be allowed to place any products in current affairs, news or religious programmes or programmes targeted at children.
What do people think about it all?
Personally I don't really care about it. I don't think it is much different to advertising breaks on commercial television and I don't think it will really make much difference to the quality of programmes. If they want to have Lewis using an iPhone or the characters in Corrie using Nescafe and Kelloggs, what difference does it really make? It already happens in US programmes and in most films and generally it's just embarassing, as James Bond always seems to prove.
I don't like adverts very much at all (especially adverts by the BBC for the BBC...) but it always seemed a false distinction between having Corrie being sponsored by Cadbury's and not allowing the Kabin to be seen to sell Dairy Milk.
The rules about product placement on UK television are changing, with commercial channels now allowed to feature placed products in programmes in exchange for sponsorship. Companies selling gambling services, baby food, alcohol and high salt/fat foods won't be allowed to place their products in programmes, and they won't be allowed to place any products in current affairs, news or religious programmes or programmes targeted at children.
What do people think about it all?
Personally I don't really care about it. I don't think it is much different to advertising breaks on commercial television and I don't think it will really make much difference to the quality of programmes. If they want to have Lewis using an iPhone or the characters in Corrie using Nescafe and Kelloggs, what difference does it really make? It already happens in US programmes and in most films and generally it's just embarassing, as James Bond always seems to prove.
I don't like adverts very much at all (especially adverts by the BBC for the BBC...) but it always seemed a false distinction between having Corrie being sponsored by Cadbury's and not allowing the Kabin to be seen to sell Dairy Milk.
0
Comments
For some reason had always thought that it was just the bbc that didn't do it.
So on those grounds, I don't see the problem with anyone else doing it either. Other than possibly the bbc.
However, I also don't like it when they refuse to say any brand, even when it would obviously be natural within the plot. The drinks orders in soap pubs are just terrible. I don't have a problem with it as a response to falling advertising revenues, although personally, I always choose a subscription over advertising.
The items aren't allowed to be mentioned, or even singled out for any sort of attention.
As long as they keep to the rules, I don't see a problem with it. Otherwise you get stupid situations where they either make products up or the pixellate the logos, like the cans of coke on american idol that are blatantly cans of coke........
I wouldn't count on it. I bet there'll be at least some programmes where you'll end up with,
"Do you want a Nescafe?"
"Is it Fair Trade?"
"Yeah."
"Okay then."
"Mmm, that's good coffee."
And the one to really look out for will be drinks manufacturers trying to get their latest slang term or mixer suggestion into the public consciousness. Wait for 3 people all to walk into a bar, all order the same spirit, but all with a different mixer, just to highlight the diversity of it.
Nah, American shows don't seem too bad actually, so maybe it will be more subtle.
Films seem much worse, actually. I watched Yes Man tonight, and the Red Bull promotion was ridiculous (who has a night out and drinks exclusively Red Bull). I also noticed that they deliberately panned past a computer monitor to reveal a huge Dell logo on the back.
Also what is the deal with PlentyOfFish being in literally every music video lately?
Equally not happy with this! :eek2: Did they say something like 12mins of adverts in an hour long programme? That's what the BBC was talking about this morning anyway. I despise advert breaks, and I despise the uniformity of advert breaks due to the uniformity of programme start and finish times. Nothing more frustrating than flicking through 20 channels to find adverts on each and every one!
One of the joys of watching Sky Movies or watching football is the extended period without an interruption. I think that the standard of most of today's adverts is pretty dire anyway, there is no fun anymore, just pure annoyance. Adverts in the 80's were so much better IMHO.