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Is marketing evil?

Former MemberFormer Member Posts: 1,876,324 The Mix Honorary Guru
Is marketing something evil and the tool of Satan?

Marketing consists, in part, of the following elements:

- Market segmentation - splitting consumers into groups of like needs/wants
- Marketing planning - drawing up a plan of how to market a product
- Marketing research - using statistics to determine what people are willing and able to buy
- Services marketing - the marketing of services as opposed to goods
- New Product Development - devising new products to release onto the market

You can do further research on Wikipedia if you don't know if any of these terms mean, but i don't see how any of those are evil.

Perhaps the most evil part of marketing is marketing communications, which is how a firm promotes its products. But even then, not all advertising is misleading. I saw an Intel processor advert earlier today, most of their adverts have never been misleading.

So, since marketing is about how to satisfy needs/wants and do so better than the competition, how is that morally bad? A firm owner needs to ensure that there is a demand for his/her product.

Comments

  • Former MemberFormer Member Posts: 1,876,324 The Mix Honorary Guru
    No such thing as Satan, for a start. And, let's define evil.
  • Former MemberFormer Member Posts: 1,876,324 The Mix Honorary Guru
    It's a common belief that marketing is evil, and I didn't mention with respect to him existing.

    I think there is no proof that morality is relative, even though I think it is.
  • Former MemberFormer Member Posts: 1,876,324 The Mix Honorary Guru
    A common belief that marketing is evil? Are you sure?
  • Former MemberFormer Member Posts: 1,876,324 The Mix Honorary Guru
    Yes I am sure.
  • Former MemberFormer Member Posts: 1,876,324 The Mix Honorary Guru
    kira wrote: »
    Is marketing something evil and the tool of Satan?
    No, and no.

    Next!
  • Former MemberFormer Member Posts: 1,876,324 The Mix Honorary Guru
    I like Satan anyway. As fictional characters go he seems more likeable thN his opposite number.
  • Former MemberFormer Member Posts: 1,876,324 The Mix Honorary Guru
    Probaberbly I belive in shaten heven and hell and so on but I would not say it was evil and the the tool of shatan
  • Former MemberFormer Member Posts: 1,876,324 The Mix Honorary Guru
    Marketing pooned me in the ass and didn't even have the goddamn common courtesy to give me a reach-around.

    At least I think that's how the quote goes...
  • Former MemberFormer Member Posts: 1,876,324 The Mix Honorary Guru
    kira wrote: »
    It's a common belief that marketing is evil

    Common, amongst who?

    Evidence?
  • Former MemberFormer Member Posts: 1,876,324 The Mix Honorary Guru
    Surely it depends on what you are marketing.
  • Former MemberFormer Member Posts: 1,876,324 The Mix Honorary Guru
    Namaste wrote: »
    Surely it depends on what you are marketing.
    I'll throw in a random example - cigarettes. Is marketing cigarettes evil?
  • Indrid ColdIndrid Cold Warming up? Posts: 16,688
    Namaste wrote: »
    Surely it depends on what you are marketing.
    Your soul?
  • Former MemberFormer Member Posts: 1,876,324 The Mix Honorary Guru
    stargalaxy wrote: »
    I'll throw in a random example - cigarettes. Is marketing cigarettes evil?

    Not as evil as marketing Justin Bieber.
  • Former MemberFormer Member Posts: 1,876,324 The Mix Honorary Guru
    Your soul?

    No such thing so, market away.
  • Former MemberFormer Member Posts: 1,876,324 The Mix Honorary Guru
    Namaste wrote: »
    Surely it depends on what you are marketing.

    Why?
  • Former MemberFormer Member Posts: 1,876,324 The Mix Honorary Guru
    stargalaxy wrote: »
    I'll throw in a random example - cigarettes. Is marketing cigarettes evil?

    Is marketing fast food evil?

    Companies know there is a demand for cigarettes, so they produce in response to that.
  • Former MemberFormer Member Posts: 1,876,324 The Mix Honorary Guru
    Kira, any chance of the evidence I asked about, when you claimed that it's a common belief that "marketing is evil"...
    MoK wrote: »
    Common, amongst who?

    Evidence?
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