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Click - Did anybody see this?
Former Member
Posts: 1,876,323 The Mix Honorary Guru
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In terms of effectiveness it's good because it drives home the message of how widespread the issue is, but I'm really turned off by the 'fashionable' element that's developed around the campaign. It's like the Livestrong wristbands; people are starting just to want to wear them because it's fashionable. People are selling them on Ebay and the money's going straight into their back pocket, not to the cause, but people don't care - they still buy them from Ebay because it's fashionable these days to have one on. So the fact that there are all these celebrities on the ad is a bit of a turn-off for me because it kinda propounds that mindset.
But maybe I'm just being self-righteous. If it gets people buying them then the money's still going towards the cause, and that's the main thing.
Malt xx
Ohhh and whilst your about it come and vigil as well - the trade stuff isn't getting enough of a look in http://www.tjm.org.uk/