Seen this new paper yet?

Has anyone seen the new 'Bloke's Own Paper' that's been put out by the Samaritans yet? They are hoping to reach stressed and depressed young men who are having a rough time over the Christmas period.
More details and a link to an online copy here: http://www.thesite.org/health/headstate/blokes_own_crisis.html
It looks like a good idea, but will it work?
More details and a link to an online copy here: http://www.thesite.org/health/headstate/blokes_own_crisis.html
It looks like a good idea, but will it work?
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